RULE THE WORLD
Author: Paul Furlong
ISBN 978-1-913170-94-3
Available through all good book stores and online in print and digital versions

What difference could you make if people hung on your every word, every time you spoke? How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like?

The common factor between inspiring leaders, influential marketeers and great salespeople is that they inspire action in the people around them.

How do they do this? By telling well-told stories.

There is an element of art to a well-told story, but behind the art is a great deal of craft. And that means that it can be learned, practiced and perfected.

In this book you’ll learn why storytelling is so powerful; how to structure your story for maximum impact; how to engage emotionally and create a connection with your audience; how to take your storytelling to the next level; how to collect stories; and how to ensure that storytelling permeates your entire organisation to shape its culture and perception.

Using memorable stories, relatable examples and step-by-step advice, this book is a comprehensive guide to move others in the direction you want them to go.

Reviews…

“In an age when people are rightly cynical about and immune to facile manipulation, we need to rediscover the most primal and authentic means to connect and engage. In an increasingly fractured and atomised world, it’s stories that bind us together. Rule The World is an invaluable and insightful aid to effective campaigning. Through examples and analysis, Paul Furlong demonstrates the persuasive power and stickiness of storytelling as a way to communicate messages and values.”
Jon Egan – Former Labour Party Campaign Strategist, Political and communications consultant.

“Rule the World is a brilliant revelation for business leaders and communicators. Most people and organisations struggle to fully connect with their audience. But with great examples and brilliant advice, Paul shows how to resonate, engage and connect with your audience by crafting well-told stories. Your messaging, and ultimately your results, will improve many times over by reading this book.”
Graham Weihmiller, Chairman & CEO of BNI

“Storytelling is the most effective way to persuade anyone. Rule the World is filled with storytelling insights with prompts that invite you to think and communicate using effective stories. The detailed analysis of the many story aspects is unique to this work and would be helpful to anyone growing a vibrant tribe of customers.”
Robert Skrob, CEO of Be Unleavable

“Paul understands the power of storytelling and how to use it to maximise business messaging.”
Roger S. H. Schulman, TheWriterCoach.com, BAFTA-winning screenwriter of “Shrek”