What’s Your URP?
Author: Andrew Gibson
ISBN 978-1-910406-93-9
Woven Word – an Imprint of Fisher King Publishing

Do you love Mondays?

I do! And Tuesdays, Wednesdays… every day is a great day where I earn my living doing things I love doing, with people I love being with. This book explains how you can do this too and take back control of your own destiny. 

Are you struggling to make money, despite working all hours? Are you constantly going outside of your comfort zone because, ‘that’s just what people like me have to do’? 

This book gives you a new formula to follow that will help you find your own space, align your activities with your core values, and help you take steps every day that move you closer to your dream.

Are you bored? Frustrated? Do you really want to wait for retirement before you start enjoying yourself?  This book provides a toolkit that will help you make the most of every day – to the point where you won’t want to retire!

This book shares the secret of finding out how you can earn more through helping others. You can make a difference. To paraphrase Maya Angelou, don’t just make a living; make a life.

You can achieve the Business Owner’s goal of Easy Growth…
‘Winning lots more work, without doing lots more work’
Andy Bounds – Sales and Communication Expert
Best-selling author and international speaker

 

Paul Furlong on Anchor FM discusses ‘The Difference You Make’ with Andrew Gibson

 

 

Andrew Gibson discusses Whats Your URP? in an SFP podcast with Elfie Czerny and Dominik Godat. 

 

 

 

Reviews…

The author and I are Board Members of the UK Association for Solution Focused Practice, and I have also been the grateful beneficiary of Andrew’s professional guidance. So I was excited to hear that Andrew was publishing this book, and pre-ordered a copy from Amazon (in other words, this is not a review in return for a free copy!)
This is a well-written, straight-forward and practical book. For me it came just at the right time, and it has helped me recognise progress I am beginning to make in developing the sort of work that fits much better with who I am and what I find most rewarding. The book has focused my attention on how the work I enjoying doing most is going to make a difference for potential customers, and how the stories of how I can help can circulate through networks as my ‘Unique Referral Point.’ It is based on years of experience of coaching successful business development in private, public and community sectors, and there are numerous examples in every chapter to bring the principles alive.
Many thanks, Andrew!
T Newton

What a fabulous insight to finding a job you love, with people you love and it not feeing like work????
I took this book on holiday as a maybe ! Maybe because wasn’t sure I wanted a work mode book on holiday!! But I’m so glad I did, it’s light hearted , professional and funny Honestly if it’s your bag it’s a page turner, even just to read about Richard Branson and the wheelchair ! I Loved it !! 10/10
Welli

This is one if the most helpful books on business I have read. It’s not too long nor too short with no complex jargon. I was struggling to work out how to build my client base and the approach to take but this book has opened my eyes to see what was actually right in front of me.
Paul H

This is a great book for business owners and directors. I thoroughly recommend this book and have utilised some actions!
Marco Sarussi

WYU helps you think through your happiness and your passions in life to make sure life is working for you, with the aim of making money doing what you love doing. Andrew explains with case studies how the Unique Referral Point works, perhaps as opposed to the Unique Selling Point. WYU can help both your business and your wish for a positive direction in life. It is a book that is relevant to each person, and therefore immediately useful and relatable. I doubt I’m going to find a different book that does even one of these things well for me, for a long time.
Alex James

What an absolutely fantastic book. If you are in business then this is a must read as it will help you better understand how to interact with potential clients and also how to explain the ways that you help people. As a result of reading this book and talking with Andrew, e changed the way that we communicate what we do and are getting better results from our efforts. When I say that I have read it twice I meant it and am now using the book as a reference guide that I dip in and out of. I have also booked onto the talk that Andrew is giving on the topic on the 23rd of this month.
Gareth James

This is a first class book with first class information for EVERY business to pick up and follow. Andrew Gibson `cuts to the chase ` and puts forward practical tips and points which can boost your businesses’ efficiency almost instantly . I really liked ` The Power of Being Specific ` part , this worked for me…..great !!
Sandra Conboy

A modern approach to the traditional unique selling proposition. Quick and easy to digest with great information for developing your URP.
Brian Farrell