Jo is a successful columnist, business blogger and copywriter, who has been running her own business (agoodwriteup) full-time since December 2016. That date was precisely three weeks before she found out she was pregnant with the lovely Lily. Great timing, Lilster! Jo currently lives in Greater Manchester with her husband, Steven, but works with clients, brands and projects all over the world. She does everything from under the oppressive weight and glare of her Zoom-bombing cat, Barry. 

A lover of swearing, sarcasm and puns, Jo admits she's also got a really dark sense of humour - and will often make inappropriate jokes. She cites this as one of many reasons she “left a stable career in teaching” (her mum’s words). She also loves a good song lyric or movie quote and encourages those who hire her to look out for such things thrown into the work she produces for them.

TOT ANALYSIS: Why Running Your Business is Child’s Play is Jo's debut book, and she has hopes of one day writing for TV and Film. Maybe even adapting this very book.